Source: Alex Ivashenko, Unsplash

We’ve been idealizing entrepreneur-as-a-hero stories for many years now. Toby Thomas, CEO of EnSite Solutions explains this phenomenon with an analogy of a warrior riding a lion. People seeing her think “She’s riding a lion! She’s got her sh*t together, so brave…”, while the warrior thinks “How the hell did…

Rafael dos Santos

Rafael dos Santos is the CEO and co-founder of GuidedPR.com, editor-in-chief of High Profile Magazine and a Forbes business contributor.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store